How To Ensure Customers Read and Respond Emails
Why our emails go unanswered ? We send emails to prospective customers everyday but how many of them get any response ? Why is it so ?
Why people do not respond to emails ? The answer may be loss of data, spam filter, firewall and many other physical barriers on which
we do not have much control. But it may as well be our own follies - may be our emails do not look professional enough or
interesting enough to open. How to make sure our emails receive proper response - every time ?
Essential preconditions for email response are - the email reaches its destination and the recipient reads it. Next challenge
is to make the email interesting enough to deserve response. So, let's identify specific barriers in each of these 3 stages
and how to overcome these to make sure customers read our emails and respond.
1. How To Make Sure Email Reaches Destination
Though it looks simple, trust me, its not that simple. Assuming email address is correct, your mail may still get
entangled in spam filter or firewall depending on your 'reputation'. To maintain a high reputation score, ensure
that your domain's SPF, DKIM, reverse DNS, Mx records are in order (entirely in your hand) as also your IP has good
reputation. There are many free reputation checkers, such as SenderScore.org where your can check both domain and
IP. Like a credit score, a Sender Score is a measure of your reputation. Scores are calculated from 0 to 100. The
higher your score, the better your reputation and the higher your email deliverability rate.
Please Click Here To Read Rest Of The Article
Internet and Technology has opened huge business opportunity that was unthinkable even
15 years back. We only have to look around to find new customers, new markets, new way
of doing business. Today, one can find overseas buyers without visting abroad, meet new
customers through website/email without spending fortunes on advertisement, enter new
markets through online. Ability to build sales and distribution channels at home and
abroad, which only large companies like Hindustan Lever or Nestle could do - is now
within reach of small and medium enterprises. FAIDA intends to present such opportunities
to you every 2 weeks alongwith a regular column on latest trends in online marketing. Please
help us with your feedback/comments. Happy and Productive Reading !
Vol 6 Issue 18 : August 9' 2019
Click Here to Subscribe FAIDA